Search engine optimization (SEO) is the process of optimizing a website to get it onto the first page of Google. More visibility, more traffic, more sales.

A keyword refers to the phrases that your potential clients are likely to search for in Google.

Choosing the best keywords for your website is very important for generating targeted traffic to your website and convering that traffic into customers.

The keywords are the foundation of the SEO campaign, our keyword research process is one of the most advanced and detailed in the industry.

The first part of an SEO campaign is to identify what keywords you want to target. Once identified, you need to optimise your website around those specific keywords, this process is referred to as Onpage SEO. Once the Onpage SEO is completed we move onto Offpage SEO, typically referred to as Link Building (see below). Link building is the process of securing mentions of your website on external websites, this has 2 benefits: 1. It increases the trust and authority of your website. 2. It helps generate even more traffic across to your website.

Yes! Blogging is a great way to target non-commercial keywords and drive traffic to your site, that you can then filter through to your main products and services. E.g If we partner with a plumbing company, we’ll produce blog content so that their site ranks for keywords like “How much does plumbers cost?” etc. The more keywords you rank for, the more traffic and sales your website generates.